Cutwater Ads

Role: Lead designer

Project: This campaign for Cutwater involved designing engaging ads for Yahoo that aligned with the brand’s aesthetic and goals. I edited and blurred the background of the images to create a clean and focused look, ensuring the product stood out. The designs included interactive elements, such as "tap-to-learn-more" features, to encourage user engagement. Additionally, I provided best practices for ad layouts, including effective use of imagery, call-to-actions, and overall composition, resulting in visually appealing and high-performing ads.