Augmented Reality Unbranded Experiences

Project Role: Lead Designer for XR- Yahoo Creative Studios Ad Team

Project

Unbranded experiences are key to showing clients at Yahoo the Augmented Reality tool’s capabilities. Although the team customizes designs and ideas for each client, unbranded demos show “fake” clients in each business category. Gravity (astronaut) is a favorite at Yahoo Creative Studios. I’ve designed a movie called “Gravity” that is used throughout all of Yahoo’s AR guidelines, ad specs, and resources.

The Immersive Composer Tool

Projects with Augmented Reality within my portfolio were built with our in-house Augmented Reality tool. My role with this tool has been to help with design, test functionality, create the guidelines and documentation for each version roll-out. I meet bi-weekly with the team to give feedback on the system, usability, and ideas to help grow the tool. I have been involved from concept to launch.

I meet with leadership and sales to give updates on the tool, teach the Yahoo Creative Studios design team the latest features, and create/update the design templates for client customization, to help sell the project.

Ad Examples

My role was also to create ad examples for guideline and for sales. Additionally, I built each demo in the Immersive Composer in-house tool.