Role: Lead Designer
Project: A Halloween-themed campaign for Keurig, created entirely from scratch. With the only direction being to incorporate the cans and evoke a Halloween vibe, I developed the concept, design, and layout from the ground up. This included crafting a cohesive and engaging visual theme, selecting appropriate colors, imagery, and typography to reflect the festive tone while maintaining brand alignment. The result is a creative and impactful campaign that captures the spirit of Halloween while showcasing Keurig’s products in a fun and memorable way.