Saks 5th Avenue Immersive Experience Concepts

Project Role: Production Designer Yahoo Creative Studios- Mocks for Ryot Studios at Yahoo. My role in this project was designing, animating and 3D modeling the experiences to pitch to Saks Fifth Avenue.

Saks Fifth Avenue- Immersive Window Display

Animation and special effects bring characters, scenery, and products to life. Users interact with hotspots for a personalized experience and product hotspots that direct users to Saks.com or in-store for purchase.

  • Animation and special effects bring characters, scenery, and products to life

  • Users may interact with hotspots for a personalized experience

  • Product hotspots can direct users to Saks.com or in-store for purchase

  • Users may record a GIF of the AR experience and share it on social

Design Your Own Saks Window

Standing in front of a blank Saks window as their canvas, users would use a virtual collection of whimsical decor, characters, and fashion to design their own and actually become a part of this year’s holiday windows, giving them ownership and making them a part of the Saks holiday story. Users can then take a GIF of their personalized window -- or even a selfie with it -- and share it on social.

 

Saks 5G Fashion Lab

  • Fashion Lab: Partner with designers to create virtual clothing and accessories

  • 5G MoCap Fashion Show: Immersive fashion show, leveraging motion capture & a virtual LED wall (option for AR or VR)

  • NFTs: The virtual clothing and accessories will be translated into NFTs

  • Charity Auction: NFTs may be auctioned off to support Saks charity partners