Unbranded Yahoo Ads

Role: Lead designer
Project: Creating mock brands and ads for Yahoo for Sales examples of different brand categories for go-to-market materials. Includes retail (Unique Style, Chill’d and Fresh Juice).

Ad 1: Unique Style

  1. Logo Placement:

    • The logo is prominently placed at the top, ensuring brand recognition at first glance.

  2. Visual Hierarchy:

    • The arrangement of elements leads the viewer’s eye from the top (logo) to the call-to-action (CTA) at the bottom. This logical flow maintains engagement.

  3. Consistent Color Palette:

    • The ad uses cohesive purples and pastels, which align with the brand's stylish and unique positioning.

  4. Imagery:

    • The product visuals (nail polish, abstract cubes, and fashion imagery) communicate creativity and style effectively.

  5. Call-to-Action (CTA):

    • The CTA, "Shop Uniquely," is clear, centered, and stands out with a soft purple button that complements the design.

  6. Use of Icons:

    • The icons at the top add additional context for services or features, making the ad multifunctional and informative.

Ad 2: Chill'd

  1. Logo Placement:

    • The ice cream logo is simple, clean, and draws attention right away, creating instant recognition for the brand.

  2. Engaging Imagery:

    • The close-up shots of colorful ice cream and cones evoke emotions and cravings, enhancing the product appeal.

  3. Typography and Contrast:

    • The headline, "Chill all day long," stands out due to its vertical orientation, adding a unique twist to the ad layout. The other text is easy to read, with good contrast against the background.

  4. Call-to-Action (CTA):

    • The "Get Chill’d" button is well-placed and easy to find, with its bold white text on a gradient background that aligns with the overall theme.

  5. Balance of Elements:

    • The ad is balanced, with text and visuals equally distributed, ensuring it’s visually appealing and easy to digest.

Ad 3: Fresh Juice

  1. Logo Placement:

    • The bright, playful logo at the top makes the brand recognizable immediately, setting the tone for the ad.

  2. Vibrant Colors:

    • The yellow, pink, and red palette feels fresh and energizing, aligning with the product theme of freshness and flavor.

  3. Eye-Catching Imagery:

    • The illustration of fruit and a drink cup with boba creates instant association with the product, making it appealing and clear.

  4. Typography:

    • The tagline, "Sip on Sunshine," is catchy and fun, perfectly complementing the product’s fresh and uplifting theme.

  5. Call-to-Action (CTA):

    • The "Get Fresh" button is bold, placed centrally, and encourages action with its bright color and contrasting text.

  6. Background Design:

    • The playful dotted background with sunshine graphics reinforces the theme and adds depth without overpowering the main content.