Verizon Motion Capture in Times Square

Project Role: Lead Design for Yahoo Creative Studios. I worked closely with the Yahoo Ryot team to brainstorm the concept, design, and animate the experience.

The Project: An experience in Times Square uses motion capture for a 5G experience. Users scan in a billboard and enter an immersive experience of a live avatar on their mobile device.

The objective: To get this experience trending and to get people talking about the differences they’re seeing based on whether or not they’re on a 4G or 5G device

This was a one-day turn-around that included animated sketches to show the concept.