Walmart- Augmented Reality Experience
Project Role: Lead Designer (UI/UX)- Yahoo Creative Studios Ad Team
Project
Yahoo and Ryot Labs launched 5 total experiences that go beyond in-app and pre-tap. Walmart lead the charge with performance in these ads for Bohemian decor, living room furniture, bedroom and outdoor furniture. The goal was to launch an Augmented Reality experience from an advertisement.
Process and Teams
My role included creating concepts to sell our in-house Augmented Reality Tool, using Walmart’s products that would be most successful for Augmented Reality. I worked with the following teams from concept to launch.
Walmart- Client and Walmart’s branding agency
Yahoo Ryot Studios- 3D modelers and the Engineers of our in-house Augmented Reality Tool
Yahoo Analytics/Metrics Team- I engaged the metrics team to help with user-testing of our ads to understand how to engage the user in the experience. We created A/B design examples and tested them with different headlines, CTAs, images, ad types, and designs.
The Immersive Composer Tool
Projects with Augmented Reality within my portfolio were built with our in-house Augmented Reality Tool. My role with this tool has been to help with design, test functionality, create the guidelines and documentation for each version roll-out. I meet bi-weekly with the team to give feedback on the system, usability and ideas to help grow the tool. I have been involved from concept to launch.
I meet with leadership and sales to give updates on the tool, and teach the Yahoo Creative Studios design team the latest features and have created design templates for client customization, to help sell the project.
Immersive Composer Tool
Additional Experiences
Walmart has many different departments and product categories. Below are additional experiences that went through our sales phase. The tool is becoming more robust and it continues to grow.
