Yahoo Mobile

Role: Lead designer on the Ad Creative Tech team.

Project: Ad design for Augmented Reality experience introducing Yahoo’s mobile device

Process and Teams

My role included creating concepts to sell our in-house Augmented Reality Tool, using Walmart’s products that would be most successful for Augmented Reality. I worked with the following teams from concept to launch.

Yahoo- The Yahoo brand team.

Yahoo Ryot Studios- 3D modelers and the Engineers of our in-house Augmented Reality tool.

Yahoo Analytics/Metrics Team- I engaged the metrics team to help with user-testing of our ads to understand how to engage the user in the experience. We created A/B design examples and tested them with different headlines, CTAs, images, ad types, and designs.

The Immersive Composer Tool

Projects with Augmented Reality within my portfolio were built with our in-house Augmented Reality Tool. My role with this tool has been to help with design, test functionality, create the guidelines and documentation for each version roll-out. I meet bi-weekly with the team to give feedback on the system, usability and ideas to help grow the tool. I have been involved from concept to launch.

I meet with leadership and sales to give updates on the tool, and teach the Yahoo Creative Studios design team the latest features and have created design templates for client customization, to help sell the project.